MSc Digital Development

Year of entry: 2023

Course unit details:
eBusiness: Organisation and Strategy

Course unit fact file
Unit code MGDI60352
Credit rating 15
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Offered by
Available as a free choice unit? No

Overview

This module teaches the practice of emerging ITs and new business models, and relevant theories to analyse business model.

Aims

This course aims to provide participants with opportunities to learn the theory and practice of IT/IS in the business context. It examines the emerging ITs and new business models.

Learning outcomes

On completion of this unit successful students will be able to:

  • Understand the concept and components of business models, and analyse the impacts of IT and Internet on business opportunities in developing and transitional economies.
  • Discuss the environmental constraints on executing a business model, the characteristics of current IT innovation and new business models
  • Develop a set of theory-based tools and conceptual maps for uncovering the relation between Internet-based information systems and the adoption of novel business models.
  • Explain critically the role of IS in business organisations, and the relationship between information systems and business strategy

Assessment methods

Method Weight
Written assignment (inc essay) 70%
Oral assessment/presentation 30%

Feedback methods

In each session, the first and last 10 minutes are for Q&A. Feedbacks will also be via emails and meeting appointments.

Recommended reading

1. Allan Afuah, Christopher L. Tucci, 2003. Internet Business Models and Strategies: Text and Cases. McGraw-Hill. 2nd edition
2. Allen, T. J. & Morton, M. S. (1994) Information Technology and the Corporation of the 1990s: Research Studies. New York: Oxford University Press.
3. Tawfik Jelassi, Albrecht Enders, 2005. Strategies for e-Business: Creating Value through Electronic and Mobile Commerce. Prentice Hall

Study hours

Scheduled activity hours
Lectures 30
Independent study hours
Independent study 120

Teaching staff

Staff member Role
Ping Gao Unit coordinator

Additional notes

Information
GDI Programmes on which course unit is offered:
MIS(core), ICT4D

Timetable
10 x 3hr lecture

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