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BA Linguistics and Chinese

Year of entry: 2021

Course unit details:
Business Chinese

Unit code CHIN38682
Credit rating 20
Unit level Level 3
Teaching period(s) Semester 2
Offered by Chinese Studies
Available as a free choice unit? Yes

Overview

CHIN38682: This is an advanced Chinese language module designed for students who are interested in doing business in China or with Chinese people, or who are interested in professional Chinese. Different from other lower level Chinese language modules, this module focuses on real communication in professional or business environment. Students will learn specialized business and professional vocabulary, along with business or professional interaction and correspondence. Pair work, group discussion, and class presentation will be organized to build up students’ comprehensive abilities and practical skills as a preparation to participate in various business or professional activities. The module provides higher language competence for understanding and communicating on wider cultural and social issues that underline many aspects of business or professional practice in contemporary China.

Pre/co-requisites

Unit title Unit code Requirement type Description
Chinese Language 8 CHIN51082 Pre-Requisite Compulsory

Pre-requisite units

CHIN51091, or equivalent

 

Aims

This course aims to:
  • Enable students to learn business knowledge in Chinese
  • Enhance students’ ability to communicate in business terms
  • Guide students to apply the business knowledge to run their own business

Learning outcomes

By the end of this course students will be able to:
  • Set up and run their own companies (virtual or real)
  • Know how to manage commercial deals with Chinese people in Chinese
  • Be familiar with terms of contract, insurance, sales and service, intellectual property rights etc.
  • Produce business cards, advertisements, annual reports and sustainable development plans

Knowledge and understanding

By the end of this course students will be able to:
  • Analyse authentic business texts by using the reading comprehension skills
  • Explore various business issues in China
  • Write business documents using standard formats
  • Present their own companies clearly and logically

Intellectual skills

By the end of this course students will be able to:
  • Anticipate business trends
  • Understand business terms and conditions in Chinese
  • Make good use of contract laws for business dispute
  • Communicate comfortably in Chinese with business people

 

Practical skills

By the end of this course students will be able to:
  • Expand their customer circles
  • Disseminate their product/service
  • Use media, including social media to advertise their product/service
  • Competent in negotiating with Chinese people in China’s context

 

Transferable skills and personal qualities

By the end of this course students will be able to:
  • oral presentations
  • pair work, group work, team work
  • problem solving
  • information retrieval and textual re-organisation
  • cultural awareness

Employability skills

Other
Verbal communication skills: be able to express ideas clearly and confidently in presentation and speech Written communication skills: be able to express oneself clearly in writing Motivation: be able to act on initiative, identify opportunities Drive: determination to get things done, make things happen and look for better ways to do things

Assessment methods

Presentation & Discussion          20%
Advertisement and Market Survey 20%
Oral Exam      20%
Exam  40%

 

Feedback methods

  • Comments made during class discussion regarding the relevance and coherence of student participation in discussion
  • Comments made during oral presentation regarding the relevance and coherence of the presentation, including word choice, sentence structure and content
  • One-to-one feedback before oral presentation

 

Recommended reading

  • Li, X. (2012). New Silk Road Business Chinese. Beijing University Press. ¿¿¿¿
  • Zhang, X. (2009). Chinese for Managers: Business Chinese Vol. 2, (3th), Beijing Language
  • Teaching and Research Press House.

 

Study hours

Scheduled activity hours
Lectures 33
Independent study hours
Independent study 167

Teaching staff

Staff member Role
Minjie Xing Unit coordinator

Additional notes



 

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