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BSc Fashion Marketing / Course details

Year of entry: 2021

Course description

This programme has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with specialist emphasis on the interface between design/ creativity and the commercial imperative. Fashion marketing theory is about understanding and satisfying consumer needs. There is a focus on developing an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered. Fashion marketing considers the fashion product, the nature of pricing (with costing and global economics in mind), the way the product is branded, communicated and promoted to consumers and the environment in which it is sold. The global nature of the fashion industry and its impact on marketing is considered. A key feature of fashion marketing in these programmes is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi channel marketing are given particular emphasis in the programme.

Read our Fashion Business brochure.

Special features

Students may apply to extend this degree to four years, and spend their third year either on industrial experience or studying abroad. 

For study abroad, exchange partners are offered through the Erasmus Exchange scheme in Europe and the Worldwide Exchange scheme. For more information about the Study Abroad Programme please consult the following: http://www.manchester.ac.uk/undergraduate/courses/studyabroad/

Students wanting to take the Industrial placement pathway are responsible for finding their own placement. They will work closely with the careers office and both the placement tutor and administrator to find a suitable placement.  They also have access to former placement providers who often take students each year.

Teaching and learning

If you choose to study textiles at Manchester you will enjoy great facilities. Our laboratories include textile chemistry, materials testing, manufacturing technology, information technology and computer aided design. We also have dedicated creative design studios and state-of-the-art multimedia learning packages.

Coursework and assessment

Assessment is normally by a mixture of traditional written examination and course work which includes laboratory reports and practical projects. You have the chance to simulate real-life experiences and your final year project gives you an opportunity to do genuine and original scientific research leading to a written dissertation.

If you choose to take the four-year pathway with industrial experience, your year in industry is assessed through a written report, appraisal by the host organisation and an oral presentation contributing 20% towards your final mark.

Course content for year 1

The first year establishes the fundamentals in fashion business, textile science and technology through the core units of Introduction to Fashion, Introduction to Management, Introduction to Marketing and Retail and Design Management and the core textile science units where students are introduced to fibres, materials, fabrics and textile production processes.

Course units for year 1

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Raw Materials for Fashion MATS11201 20 Mandatory
Fashion Buying MATS11301 20 Mandatory
Fashion Marketing MATS11402 20 Mandatory
Fashion Function and Aesthetics MATS11502 20 Mandatory
Garment Technology MATS11602 20 Mandatory
Management and the Apparel Pipeline MATS11701 20 Mandatory

Course content for year 2

The second year builds on the principles introduced in the first year by exploring specific aspects of management and marketing in depth with subjects such as product development, branding and textile technology. The specialist focus of the programme in the second year considers various aspects of marketing communications. There are some practical textile subjects focusing on clothing technology and a significant characteristic is a group project which integrates textile product design, manufacture and marketing skills.

Course units for year 2

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Garment Production Technology MATS21201 20 Mandatory
Brand Management for Fashion MATS21402 20 Mandatory
Fashion Business & Analysis MATS22002 20 Mandatory
Fashion Product Development MATS22031 20 Mandatory
Operations Management MATS22601 20 Mandatory
Buying Communication MATS21502 10 Optional
Digital Branding MATS21702 10 Optional
Fashion Brand Promotion MATS21902 10 Optional
The In-Store Environment MATS22202 10 Optional
Commercial Design & Make MATS22232 10 Optional
International Business MATS22302 10 Optional
Sourcing & Distribution MATS22702 10 Optional
Fabric Structures & Colouration MATS22802 10 Optional
Displaying 10 of 13 course units for year 2

Course content for year 3

The final year provides an opportunity to consolidate and extend specialist knowledge in areas of marketing studied in previous years. You may choose from a range of fashion business options; for example, a computer aided design unit, or a management unit. A final year project allows you to specialise in an area of your choice, for example focusing on developing a integrated marketing strategy. Alternatively students could opt to take the Business Project which allows you to start up a company for the year.

Students may apply to extend this degree to four years, and spend their third year either on industrial experience or studying abroad. 

Course units for year 3

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Strategic Marketing MATS34531 40 Mandatory
Business Ethics Sustainability & CSR MATS34502 20 Optional
Fashion Business in the Digital Age MATS34511 20 Optional
Business Project MATS34542 40 Optional
Fashion Project MATS34552 40 Optional
Technology Project MATS34802 40 Optional
Leadership in Action Online Unit UCIL20030 20 Optional

Scholarships and bursaries

The University of Manchester is committed to attracting and supporting the very best students. We have a focus on nurturing talent and ability and we want to make sure that you have the opportunity to study here, regardless of your financial circumstances.

For information about scholarships and bursaries please visit our undergraduate student finance pages and our the Department funding pages.

What our students say

I would describe the course as super exciting and interesting as its different compared to other universities. This is because there's the creative fashion side to the degree, but also the marketing and science aspect, which helps distinguish you from other graduates  - Kelly Choi

Facilities

We have a new dedicated CAD suite, fashion retail studio, access to textile and clothing process laboratories which include knitting and weaving facilities, multi-media and digital printing centre.

We are unique amongst UK Universities in that we have world class facilities for manufacturing textiles, including Jacquard weaving, computerised flat-bed knitting, digital printing and nano-fibre manufacturing. 

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: dass@manchester.ac.uk