BSc Management (Marketing) / Course details

Our flexible Management degrees share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects. With a wide range of course units to choose from, you really can shape your own degree. 

BSc (Hons) Management (Marketing) will suit you if you are interested in strategic marketing management or in aspects of marketing such as market research, product development, brand management, integrated marketing communications and retailing. To graduate with BSc (Hons) Management (Marketing), you need to have studied at least 40 credits of second-year options (one third of your studies) and at least 60 credits of final-year options (half of your studies) from the marketing subject area.

Since the Management and Management (Specialism) degrees are identical in the first year, transfer between them is straightforward, so you should apply for only one of them.

This course aims to promote critical awareness of the merits and complexities of management and to instill an appreciation of the association between theory and practice. It aims to introduce you to important new developments in the field of management and to enable you to develop appropriate practical and transferable skills.

• Study a broad-based management degree whilst specialising in marketing
• Your chosen specialism will be reflected in your final degree title - BSc (Hons) Management (Marketing)
• Don't want to specialise? Graduate with BSc (Hons) Management

You will normally study four or five course units per semester. Each week there are usually two hours of lectures for each course unit and a one hour workshop in alternate weeks, although this varies slightly. You are expected to double this in private study. Group work and group or individual presentations will form a regular part of your assignments.

Essays, multiple choice tests, project reports and presentations, in-class tests and weekly assignments constitute the coursework component of assessment, although the nature and proportion of coursework varies across course units. The remainder of assessment is by unseen examination. Depending on the degree course, in your final year you can choose to do a research-based dissertation or project. We aim to strike a balance between examinations and assessed coursework as well as providing opportunities for feedback on progress through non-assessed work.

'I particularly enjoyed Foundations and Applications of Marketing and Retail Marketing. Our lecturer came up with practical projects, exploring the retail industry while observing shoppers or comparing outlets - we observed the theory we had learned in action. She took seminar groups around the city and showed how different parts of Manchester are marketed, backing up the tour with theory.'

- Daria Savilova from Russia, Management graduate

'The theoretical underpinning of the course prepared me to face real-life challenges at work. Within the marketing industry, particularly its digital aspects, it is a constant education. Nobody - despite their seniority or experience - stops learning. The industry is continually progressing and it is a constant battle to stay ahead of the game.'

- Sarah-Jane Edwards graduated from BSc (Hons) Management (Marketing) and gained a place on the prestigious Manchester Masters graduate programme

John Rylands University Library is renowned as one of the most extensive libraries in the world. This is complemented by our specialist business and management Eddie Davies Library which provides a dedicated service to Alliance Manchester Business School undergraduates. There is increasing provision of information via various web-based services and much of your reading material will be available through e-journals. These and other standard computing services, such as access to the internet and word processing, are available through computer clusters across campus in departmental buildings, libraries and halls of residence. Many buildings in and around the campus are also equipped with free wifi access.

Personal development plans

PDPs are aimed at helping you develop awareness of generic transferable and subject-specific skills, improve independent learning and provide a record of your academic learning and achievement.

Academic advisors

All new Alliance Manchester Business School students are allocated an academic advisor who you will meet in regular sessions as part of a first-year course unit. Where possible, you will keep the same academic advisor throughout your time here. Your advisor will support you throughout your studies on matters of an academic nature, from providing feedback on a practice essay in preparation for your `formal' assessment at the end of each semester to discussing your PDP or writing you a reference. We also have a dedicated undergraduate assessment and student support centre within the School, who will be your first point of contact for any ill health or other personal problems which are affecting your work.

Student mentoring

We operate a peer mentoring scheme which aims to provide you with a second or final year 'mentor' to provide practical assistance with orientation and induction as well as advice and information on any aspect of student life.