BA Modern Language and Business & Management (French)

The aim of this course is to introduce students to theoretical concepts and analytical tools from economics that are relevant to firm management. At the end of this course students should be able to demonstrate a sound understanding of demand theory, costs and profit analysis, perfect and imperfect competition, and market and organisation structures. They should be able to use standard methods to analyse economic problems analytically and be apply them to data using standard computer software and appropriate techniques. He course will focus on how to solve real world problems such as: how much does a firm need to produce to break even? Will profits increase if a firm increases its price? How will a firm's competitors respond if they increase production? What is the profit maximising price for a firm?

This module prepares students for more advanced topics covered in Managerial Economics II ECON31000.

IMPORTANT: If you are a level 3 student and have taken(ECON20222 or ECON20110) AND (ECON20021 or ECON20501) then we would advise you to NOT take this unit.

(ECON10171 Micro Analysis 1 or ECON10221 Micro 1 or ECON10331 Micro 1) and (ECON10181 Macro Analysis 1 or ECON10241 Macro 1 or ECON10252 Macro 1) and (ECON10061 Intro Maths or ECON10071 Adv Maths) and (SOST10062 Intro Stats or ECON10072 Adv Stats)

Must have taken the following combinations (compulsory Pre-Requisite):

(ECON10171 or ECON10221 or ECON10331) AND

(ECON10181 or ECON10241 or ECON10252)

AND also at least one of the following combinations (compulsory Pre-Requisite)

(ECON10061 and SOST10062) OR

(ECON10071 and ECON10072)

IMPORTANT: If you are a level 3 student and have taken(ECON20222 or ECON20110) AND (ECON20021 or ECON20501) then we would advise you to NOT take this unit.

The aim of this course is to introduce students to theoretical concepts and analytical tools from economics that are relevant to firm management. This module prepares students for more advanced topics covered in Managerial Economics II ECON31000.

At the end of this course students should:

• Have a sound understanding of demand theory, costs and profit analysis, perfect and imperfect competition, and market and organisation structures.
• Know how to apply standard methods to model economic problems that are relevant to firm management.
• Know how to use appropriate techniques to apply these models to real data in appropriate software (Excel).

Synchronous activities (such as Lectures or Review and Q&A sessions, and tutorials), and guided self-study.

Online Exam (short answer questions, problem solving questions, online) (60%)

Group Assignment (20%)

Individual Assignment (20%)

• Online quizzes
• Exercise and Feedback Classes with individual and group feedback on submitted work
• Tutorials, drop-in sessions and office hours
• Discussion boards

Essential:

McGuigan, Moyer and Harris, Managerial Economics: Applications, Strategies and Tactics, Cengage Learning. (IBSN:9781305506381)

Supplementary Readings:

Allen, Weigelt, and Doherty, Managerial Economics, W.W. Norton & Company (ISBN 978- 0-393-93224-9)

Baye and Prince, Managerial Economics and Business Strategy. Irwin (ISBN-10: 0073523224, ISBN-13:978-0073523224)

Kreps, Microeconomics for Managers, W.W. Norton & Company (ISBN 0-393-97678-5).