BSc Management (Marketing) / Course details

Year of entry: 2024

Course unit details:
Global Management, People and the Digital Divide

Course unit fact file
Unit code BMAN32062
Credit rating 20
Unit level Level 3
Teaching period(s) Semester 2
Available as a free choice unit? No


The digital divide represents an uneven distribution between individuals who are able to access computers and the Internet (therefore skills, services, practices and products associated) and those who cannot, but it continues to change as a digital economy and society develops.


Student must be registered on BSc Mgt/Mgt Specialism, IM, IMABS, IBFE and ITMB/ITMB Specialism.

Student must be registered on BSc Mgt/Mgt Specialism, IM, IMABS, IBFE, to enroll onto BMAN32082.


The aim of this course is to examine the business implications of the growth of access to computers and the Internet, along with the political, social and ethical issues. The course will examine theoretical foundations, transition and governance issues, diversity and access issues, and contemporary cases on this topic. Political and social issues include ethical and societal ramifications.

Learning outcomes

•    By the end of the course students should be able to
•    Understand the problems associated with the digital divide
•    Describe the economics and identify risks of the digital divide.
•    Evaluate appropriate governance model
•    Critically evaluate the implications of the digital divide on individuals, countries and society
Have a familiarity with:
•    the techniques and tools of that have been developed to address this phenomenon
•    the specificity and complexity of technological inequality


Semester 2
The course addresses the following topics:

• Introduction
What is the digital divide? Trends and developments
Digital Divides - from access to skills?

• Globalization
Globalization, the networked society and networked economy
Digital Innovation and a New Economy
Policy and Inclusion in the Information Society innovation

• Governance and the New Economy
Managing Freedom, Privacy and Surveillance
Digital Creativity

• Digital Inclusion and Development
Smart Cities, Networking with Objects
New Forms of Management? Open Source and Social Networking

• Conclusion/ Revision/ Presentations
Conclusion/ revision lecture
Group Presentations

Teaching and learning methods

Methods of delivery: Lectures/seminars

Lecture hours: 24

Seminar hours: 10 (1 hour every week)

Private study: 166

Total study hours: 200 hours split between lectures, classes, self study and preparation for classes, coursework and examinations.

Informal Contact Methods
1. Office Hours

Employability skills

Analytical skills
The Global Management. People and the Digital Divide course provides the insight into contemporary work, business and government issues. Laying the foundations for research skills at an undergraduate and postgraduate level to be applied and learned. The course develops the ability to think through organizational and management problems critically and analytically. These are key skills not only in education but also more widely within our working lives.

Assessment methods

Written exam  - 80%

Group project & presentation - 20%

Feedback methods

• Informal advice and discussion during lectures and seminars.

• Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.

• Specific course related feedback sessions.

• Written and/or verbal comments on assessed or non-assessed coursework.

• Generic feedback posted on Blackboard regarding overall examination performance.

Study hours

Scheduled activity hours
Assessment written exam 3
Lectures 24
Project supervision 1
Seminars 10
Independent study hours
Independent study 162

Teaching staff

Staff member Role
Anita Greenhill Unit coordinator

Additional notes

Additional notes

Pre-requisites: N/A
Co-requisites: N/A
Dependent courses: N/A

Programme Restrictions: This course is available to final year students on BSc Management / Management (specialism), BSc International Management, BSc International Management with American Business Studies and IBFE.

For Academic Year 2023/24

Updated: March 2023

Approved by: March UG Committee

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