- UCAS course code
- NR11
- UCAS institution code
- M20
Bachelor of Arts (BA)
BA Modern Language and Business & Management (French)
- Typical A-level offer: ABB
- Typical contextual A-level offer: BBC
- Refugee/care-experienced offer: BBC
- Typical International Baccalaureate offer: 34 points overall with 6,5,5 at HL
Course unit details:
Business Economics
Unit code | BMAN10612 |
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Credit rating | 10 |
Unit level | Level 1 |
Teaching period(s) | Semester 2 |
Available as a free choice unit? | Yes |
Overview
Analysing market demand, factors affecting firms; cost, profit analysis, pricing, competition in various kinds of market structure, strategic behaviour, firm growth (mergers and acquisitions), the impact of governments on company policies, interpreting economic data, the macroeconomic environment. In analysing all these topics, the course relies heavily on, and where practical, current examples and case studies, rather than mathematical modelling.
Pre/co-requisites
Aims
To provide an insight into the nature and usefulness of economic analysis, focusing on those concepts that are relevant to the needs of businesses.
Learning outcomes
At the end of the course students should be able to list and analyse the factors influencing the sales revenue and profitability, explain various pricing concepts and strategies, analyse the factors determining the intensity and type of competition in different markets, understand key strategies used by firms to pursue growth, give examples of the impact that government policies can have on companies, interpret basic economic data and summarise recent developments in the economy.
Teaching and learning methods
Lectures: 24 hours - 2 hrs per week x 12 weeks
Private Study: 76 hours
Total Study: 100 hours
Total study hours: 100 hours split between lectures, classes, self-study, readings, preparation for classes and examinations.
Assessment methods
Written examination (100%).
Feedback methods
- Informal advice and discussion at the end of lectures and during office hours.
- Online exercises and quizzes delivered through the Blackboard course space.
- Responses to student emails and questions.
- Specific course related feedback sessions.
- Generic feedback posted on Blackboard regarding overall examination performance.
Recommended reading
Any of the following books will be good introductory texts to accompany most of the issues in the lectures. Please note, no one text will cover all the issues:
- John Sloman & Kevin Hinde & Dean Garratt (core text, any edition), Economics for Business, Prentice Hall
- David Begg & Damian Ward (alternative text, any edition), Economics for Business, McGrawHill
Study hours
Scheduled activity hours | |
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Assessment written exam | 2 |
Lectures | 24 |
Independent study hours | |
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Independent study | 74 |
Teaching staff
Staff member | Role |
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Adrien Querbes | Unit coordinator |
Additional notes
Length of course: 12 weeks
Pre-requisites: None
Co-requisites: None
Dependent course units: None
Programme Restrictions: Available as a free choice option to students who have received prior agreement from their registering School. Not available to BSc in Management/Management (Specialism), IMABS, IM, BSc Accounting, ITMB & IBFE.
BMAN10612 is available to visiting and exchange students admitted through the Study Abroad Unit at the University of Manchester.
For Academic Year 2024/25
Updated: March 2024
Approved by: March UG Committee