Bachelor of Science (BSc)

BSc Management

  • Duration: 3 years
  • Year of entry: 2025
  • UCAS course code: N201 / Institution code: M20
  • Key features:
  • Study with a language
  • Scholarships available

Full entry requirementsHow to apply

Fees and funding

Fees

Tuition fees for home students commencing their studies in September 2025 will be £9,535 per annum (subject to Parliamentary approval). Tuition fees for international students will be £31,500 per annum. For general information please see the undergraduate finance pages.

Additional expenses

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme.

Policy on additional costs

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

Scholarships/sponsorships

The Manchester Bursary is available to UK students registered on an undergraduate degree course at Alliance MBS who have had a full financial assessment carried out by Student Finance England. 

In addition, Alliance MBS will award a range of Social Responsibility Scholarships to UK and international/EU students.

These awards are worth £2,000 per year across three years of study. You must achieve AAA at A-level (or equivalent qualification) and be able to demonstrate a significant contribution and commitment to social responsibility.

The School will also award a number of International Stellar Scholarships to international students achieving AAA at A-level (or equivalent qualification). Applicants who exceed AAA and/or have supplementary qualifications (such as EPQ) will receive additional consideration.

Additional eligibility criteria apply - please see our scholarship pages for full details.

Course unit details:
Marketing Management in a Digital Age

Course unit fact file
Unit code BMAN24281
Credit rating 20
Unit level Level 2
Teaching period(s) Semester 1
Available as a free choice unit? No

Overview

This unit explores the evolving field of digital marketing management, equipping students with the knowledge and skills required to succeed in today’s digital-driven business environment. The course covers key topics such as digital opportunity analysis, digital marketing strategy, and the digital marketing mix, alongside practical areas like Search Engine Optimization (SEO), Pay-per-Click (PPC) advertising, and social media marketing. Students will critically examine how digital technologies are reshaping marketing practices and consumer interactions, with an emphasis on emerging trends and the broader societal impact of digital marketing. By the end of the unit, students will have a strategic understanding of how to leverage digital tools for effective marketing management, and be able to apply this knowledge to real-world challenges.

Pre/co-requisites

Unit title Unit code Requirement type Description
Principles of Marketing BMAN10101 Pre-Requisite Compulsory
BMAN24281 has pre-requisites of: BMAN10101. Only available to students on: Mgt/Mgt Specialism; IMABS and IM. Core for BSc Management with Marketing specialism and BSc ITMB with Marketing specialism.

Aims

This course aims to provide students with a comprehensive understanding of marketing management in the digital age. It focuses on the integration of traditional marketing principles with digital tools and strategies. Students will critically evaluate how digital technologies influence marketing planning, strategy development, and consumer engagement, preparing them to navigate the evolving digital marketing landscape effectively.

Syllabus

Introduction to Digital Marketing Management
Digital Opportunity Analysis [Online] 
Digital Marketing Strategy 
Digital Marketing Mix 
Search Engine Optimisation 
Reading Week  
Pay per Click Advertising 
Social Media Marketing 
Digital Marketing’s Role in Society [Online] 
Emerging Trends in Digital 
Coursework Surgery

Teaching and learning methods

Lecture Hours: 20 (16 hours in person, 4 hours online asynchronous using Adobe Express) 
Seminar Hours: 10 (5x2 hour seminars)

Knowledge and understanding

• Demonstrate a comprehensive understanding of key digital marketing principles, tools, and strategies. 
• Analyze the role of digital marketing in shaping business operations, consumer behaviors, and brand success. 

Intellectual skills

• Critically assess and apply digital marketing strategies to address real-world business challenges and opportunities. 
• Analyze and interpret digital marketing data to make informed decisions that drive business outcomes. 
• Utilise academic insights to generate informed, strategically minded insights.

Practical skills

• Generate useable insights from online analytics and digital marketing tools. 

Transferable skills and personal qualities

• Communicate strategies and outcomes clearly and concisely in written reports, using industry-specific language tailored to the needs of different stakeholders. 

Employability skills

Other
Prepares students to critically assess and apply digital marketing strategies, fostering creativity and adaptability for real-world business challenges. Develops skills to use academic insights and data analysis to create informed, effective, and practical business solutions. Equips students with expertise in industry-standard tools and analytics platforms, enabling them to generate actionable insights and drive business outcomes.

Assessment methods

Summative:
Digitally oriented marketing plan to address a real world business problem (100%)

Formative:
1 page summary of final digital marketing report 

Feedback methods

Formative:
Written feedback provided via blackboard within 2 weeks of submission

Summative:
Written feedback provided via blackboard within 21 working days of submission 

Recommended reading

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson uk.

Kotler, P., & Keller, K. L. (2006). Marketing management 12e. New Jersey, 143. 

Study hours

Scheduled activity hours
Lectures 20
Seminars 10
Independent study hours
Independent study 170

Teaching staff

Staff member Role
Abbie Iveson Unit coordinator

Additional notes

Pre-requisites: BMAN10101
Co-requisites: None

Programme Restrictions:

BSc Management (and all BSc Management specialisms); BSc International Management;; BSc Information Technology Management for Business

For Academic Year 2025/26

Updated: March 2025

Approved by: March UG Committee

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