- UCAS course code
- N201
- UCAS institution code
- M20
Bachelor of Science (BSc)
BSc Management
Duration: 3 years
Year of entry: 2025
UCAS course code: N201 / Institution code: M20
- Key features:
Study with a language
Scholarships available
- Typical A-level offer: AAA
- Typical contextual A-level offer: ABB
- Refugee/care-experienced offer: BBB
- Typical International Baccalaureate offer: 36 points overall with 6,6,6 at HL
Fees and funding
Fees
Tuition fees for home students commencing their studies in September 2025 will be £9,535 per annum (subject to Parliamentary approval). Tuition fees for international students will be £31,500 per annum. For general information please see the undergraduate finance pages.
Additional expenses
All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme.
Policy on additional costs
All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).
Scholarships/sponsorships
The Manchester Bursary is available to UK students registered on an undergraduate degree course at Alliance MBS who have had a full financial assessment carried out by Student Finance England.
In addition, Alliance MBS will award a range of Social Responsibility Scholarships to UK and international/EU students.
These awards are worth £2,000 per year across three years of study. You must achieve AAA at A-level (or equivalent qualification) and be able to demonstrate a significant contribution and commitment to social responsibility.
The School will also award a number of International Stellar Scholarships to international students achieving AAA at A-level (or equivalent qualification). Applicants who exceed AAA and/or have supplementary qualifications (such as EPQ) will receive additional consideration.
Additional eligibility criteria apply - please see our scholarship pages for full details.
Course unit details:
Marketing Strategy
| Unit code | BMAN31302 |
|---|---|
| Credit rating | 20 |
| Unit level | Level 3 |
| Teaching period(s) | Semester 2 |
| Available as a free choice unit? | No |
Overview
This unit provides a comprehensive overview of key concepts and theoretical perspectives on marketing strategy. It is also practical in that students get to apply the concepts and theoretical perspectives in a realistic business simulation environment. They learn to analyse and interpret different types of data to assess and understand how marketing strategy contributes to organisational performance.
Pre/co-requisites
| Unit title | Unit code | Requirement type | Description |
|---|---|---|---|
| Marketing Management in a Digital Age | BMAN24281 | Pre-Requisite | Compulsory |
| Marketing Communications in the Digital Age | BMAN24352 | Pre-Requisite | Compulsory |
Pre-requisites: BMAN24281 OR BMAN24352
Pre-requisite course unit have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.
Aims
The unit aims to:
• To provide a comprehensive understanding of the key concepts and theoretical perspectives regarding marketing strategy
• To apply key concepts and theoretical perspectives of marketing strategy within increasingly data and analytics-driven contemporary business environments
• To assess how marketing strategy contributes to organisational performance.
Learning outcomes
Syllabus
Syllabus (indicative curriculum content):
• Scope and role of marketing strategy
• Role of data and analytics in marketing decision-making
• Different types of strategy
• Developing and sustaining competitive advantage
• Key marketing-based sources of sustainable competitive advantage
• Marketing strategy implementation and key metrics
• Contemporary topics in marketing strategy
Teaching and learning methods
Methods of delivery: Lectures/seminars
Lecture hours: 22 [11 Weeks x 2 hours]
Seminar hours: 8 (8 Weeks x 1 hour)
Private study: 170 hours
Total study hours: 200 hours
Knowledge and understanding
Understand the underlying concepts and theoretical perspectives of marketing strategy
Explain the scope and role of strategic marketing decisions in organisations
Identify and assess the means of securing a competitive advantage via strategic marketing decisions
Intellectual skills
Evaluate marketing strategies of organizations and assess how they contribute to organisational performance
Describe and assess the range of marketing strategies available to organisations
Synthesise and analyse data and information
Practical skills
Make recommendations, where appropriate, on alternative marketing strategies available to organisations
Learn key analytical skills needed to do with marketing strategy development and implementation
Apply relevant theories and models to real-world business situations
Transferable skills and personal qualities
Work effectively as a part of a team
Enhance their information retrieval skills
Enhance their written communication skills
Employability skills
- Analytical skills
- The course helps students to learn key analytical skills needed in professions to do with marketing strategy development and implementation. The students will also become more competent in applying relevant theories and models to real-world business situations. They will also practice useful skills of critical analysis, analytical assessment and synthesis, which all help the students' ability to research real-world/realistic business scenarios, analyse them and develop/implement effective alternative marketing strategies.
Assessment methods
| Method | Weight |
|---|---|
| Other | 50% |
| Written exam | 50% |
Assessment methods
Summative Assessment:
Group assignment mid semester (50% of final mark)
Individual exam (50% of final mark)
Penalty and Plagiarism: See separate document on Blackboard
Re-sits: As this is a final year course there will be no re-sits
Marking process- a fair, rigorous and transparent marking process for all summative work will be followed and grade descriptors for the exam will be made available separately on Blackboard. A sample of individual assignments and exam papers will be both internally and externally moderated.
Feedback methods
Ongoing formative feedback will be provided to students in lectures and seminars. Generic exam feedback will be posted on the Blackboard immediately after the Exam Board. Students will be asked to complete the online course evaluation questionnaire at the end of the semester.
Recommended reading
Study hours
| Scheduled activity hours | |
|---|---|
| Assessment written exam | 2 |
| Lectures | 22 |
| Seminars | 8 |
| Independent study hours | |
|---|---|
| Independent study | 168 |
Teaching staff
| Staff member | Role |
|---|---|
| Matti Jaakkola | Unit coordinator |
Additional notes
Programme Restrictions: Open to students taking the BSc in Management/Management (Specialism), BSc International Management, BSc ITMB, and joint programmes whose degree programme permits or requires this module to be taken.
For Academic Year 2025/26
Updated: March 2025
Approved by: March UG Committee