Bachelor of Science (BSc)

BSc Management

  • Duration: 3 years
  • Year of entry: 2025
  • UCAS course code: N201 / Institution code: M20
  • Key features:
  • Study with a language
  • Scholarships available

Full entry requirementsHow to apply

Fees and funding

Fees

Tuition fees for home students commencing their studies in September 2025 will be £9,535 per annum (subject to Parliamentary approval). Tuition fees for international students will be £31,500 per annum. For general information please see the undergraduate finance pages.

Additional expenses

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme.

Policy on additional costs

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

Scholarships/sponsorships

The Manchester Bursary is available to UK students registered on an undergraduate degree course at Alliance MBS who have had a full financial assessment carried out by Student Finance England. 

In addition, Alliance MBS will award a range of Social Responsibility Scholarships to UK and international/EU students.

These awards are worth £2,000 per year across three years of study. You must achieve AAA at A-level (or equivalent qualification) and be able to demonstrate a significant contribution and commitment to social responsibility.

The School will also award a number of International Stellar Scholarships to international students achieving AAA at A-level (or equivalent qualification). Applicants who exceed AAA and/or have supplementary qualifications (such as EPQ) will receive additional consideration.

Additional eligibility criteria apply - please see our scholarship pages for full details.

Course unit details:
Marketing Strategy

Course unit fact file
Unit code BMAN31302
Credit rating 20
Unit level Level 3
Teaching period(s) Semester 2
Available as a free choice unit? No

Overview

This unit provides a comprehensive overview of key concepts and theoretical perspectives on marketing strategy. It is also practical in that students get to apply the concepts and theoretical perspectives in a realistic business simulation environment. They learn to analyse and interpret different types of data to assess and understand how marketing strategy contributes to organisational performance. 
 

Pre/co-requisites

Unit title Unit code Requirement type Description
Marketing Management in a Digital Age BMAN24281 Pre-Requisite Compulsory
Marketing Communications in the Digital Age BMAN24352 Pre-Requisite Compulsory
BMAN24352 OR BMAN24281 is a Pre-Requisite of BMAN 31302 Only available to students on: Mgt/Mgt Specialism; IMABS; IM and ITMB/ITMB Marketing Specialism.

Pre-requisites: BMAN24281 OR BMAN24352

Pre-requisite course unit have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.

 

Aims

The unit aims to:

• To provide a comprehensive understanding of the key concepts and theoretical perspectives regarding marketing strategy

• To apply key concepts and theoretical perspectives of marketing strategy within increasingly data and analytics-driven contemporary business environments

• To assess how marketing strategy contributes to organisational performance.
 

 

Learning outcomes

Students should be able to: 

Syllabus

Syllabus (indicative curriculum content):

• Scope and role of marketing strategy  

• Role of data and analytics in marketing decision-making  

• Different types of strategy  

• Developing and sustaining competitive advantage  

• Key marketing-based sources of sustainable competitive advantage  

• Marketing strategy implementation and key metrics

• Contemporary topics in marketing strategy 

Teaching and learning methods

Methods of delivery: Lectures/seminars

Lecture hours: 22 [11 Weeks x 2 hours]

Seminar hours:  8 (8 Weeks x 1 hour)

Private study: 170 hours

Total study hours: 200 hours

 

Knowledge and understanding

Understand the underlying concepts and theoretical perspectives of marketing strategy

Explain the scope and role of strategic marketing decisions in organisations

Identify and assess the means of securing a competitive advantage via strategic marketing decisions 

Intellectual skills

Evaluate marketing strategies of organizations and assess how they contribute to organisational performance

Describe and assess the range of marketing strategies available to organisations  

Synthesise and analyse data and information 

Practical skills

Make recommendations, where appropriate, on alternative marketing strategies available to organisations

Learn key analytical skills needed to do with marketing strategy development and implementation

Apply relevant theories and models to real-world business situations 

Transferable skills and personal qualities

Work effectively as a part of a team

Enhance their information retrieval skills  

Enhance their written communication skills  

Employability skills

Analytical skills
The course helps students to learn key analytical skills needed in professions to do with marketing strategy development and implementation. The students will also become more competent in applying relevant theories and models to real-world business situations. They will also practice useful skills of critical analysis, analytical assessment and synthesis, which all help the students' ability to research real-world/realistic business scenarios, analyse them and develop/implement effective alternative marketing strategies.

Assessment methods

Method Weight
Other 50%
Written exam 50%

Assessment methods

Summative Assessment: 

Group assignment mid semester (50% of final mark)

Individual exam (50% of final mark)

 

Penalty and Plagiarism: See separate document on Blackboard

Re-sits: As this is a final year course there will be no re-sits

 

Marking process- a fair, rigorous and transparent marking process for all summative work will be followed and grade descriptors for the exam will be made available separately on Blackboard. A sample of individual assignments and exam papers will be both internally and externally moderated.

 

 

 

Feedback methods

Ongoing formative feedback will be provided to students in lectures and seminars. Generic exam feedback will be posted on the Blackboard immediately after the Exam Board. Students will be asked to complete the online course evaluation questionnaire at the end of the semester.

 

Recommended reading

Robert W. Palmatier, Shrihari Sridhar (2021) Marketing strategy: based on first principles and data analytics. 2nd edition. Red Globe Press. 

 

Study hours

Scheduled activity hours
Assessment written exam 2
Lectures 22
Seminars 8
Independent study hours
Independent study 168

Teaching staff

Staff member Role
Matti Jaakkola Unit coordinator

Additional notes

Programme Restrictions: Open to students taking the BSc in Management/Management (Specialism), BSc International Management, BSc ITMB, and joint programmes whose degree programme permits or requires this module to be taken.

 

For Academic Year 2025/26

Updated: March 2025

Approved by: March UG Committee

 

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