BSc Management (International Business Economics) with Industrial/Professional Experience

• Factors driving the growth of services and the service economy
• Service characteristics
• A service logic for marketing
• Service quality and customer satisfaction
• Complaint handling and service recovery
• Stages of the service consumption process and implications for management decisions
• Management of supply and demand in services
• The internationalisation of services
• Relationships and customer loyalty in services
• The management and motivation of service employees
• Service design
• Service pricing
• The service experience: customer engagement and customer experience 
• The role of technology in services

BMAN24352 OR BMAN24281 is a Pre-Requisite of BMAN 31312 Only available to students on: BSc Mgt/Mgt Specialism; IMABS; IM and ITMB/ITMB Marketing Specialism.

Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.

 

The course aims to provide students with an understanding and knowledge of services marketing strategy and management. During the course, students will be expected to develop a critical understanding of the issues under discussion. A range of service industries will be discussed during the course and students will be expected to develop marketing skills by analysing real life situations and issues.

By the end of the course the students should be able to:

• Demonstrate an in-depth knowledge and understanding of the theory and research literature pertaining to each topic on the syllabus.
• Critically discuss the applicability of services marketing theories and concepts to practical situations.
• Search and analyse academic literature and industry based data sources relevant to services marketing and be able to construct research based arguments.
• Discuss factors driving the growth of services and the service economy.
• Critically discuss the challenges of managing service organisations.
• Critically explore the role of technology in services.
• Demonstrate knowledge of the latest ideas and trends in the service sector.  
• Work in a group to research and deliver a presentation based on a services marketing topic.

Methods of delivery: Lecture/seminar sessions

Lecture hours: 30 (3 hours per week, over 10 weeks)

Seminar hours: 5

Private study: 165

Total study hours: 200 hours split between lectures, seminars, self-study and preparation for classes, coursework and examinations.

Informal Contact Methods
TBA

Assessment methods

• Group coursework project assessed by presentation (50%) with an option of peer assessment to be made available to students.
   
• Individual Assignment (50%) - This assessment requires AI use as part of the assessed task (Category D: AI-integrated).

·         Informal advice and discussions during  lectures and seminars.

·         Formative Feedback on coursework in seminars.

·         Written comments on group presentations.

·         Opportunity for individual meetings with academic staff.
 

Wirtz, J and Lovelock, C. (2022), Services Marketing: People, Technology, Strategy, 8 Edition, World Scientific.

Palmer, A., (2014), Principles of Services Marketing, 7th Edition, McGraw Hill.

 

Programme Restrictions: BSc Management and Management (Specialisms), BSc International Management with American Business Studies, BSc International Management, BSc ITMB.

Please note: AI forms part of the assessment method for this course unit.  For more information, please see: AI in Teaching and Learning Policy

Tuition fees for home students commencing their studies in September 2027 will be £10,050 per annum. Tuition fees for international students will be £35,300 per annum.

For general information please see the undergraduate finance pages.

You will receive a significant tuition fee discount for the placement year. UK students with a household income of up to £35,000 are also eligible to receive a  cash bursary  worth up to £2,000.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about student finance options for UK students.

Learn more about fees and finance for international students.

As an international student you may be eligible for our Global Futures Scholarships . This is open to students starting their studies in September 2026.