MA Educational Leadership

Year of entry: 2022

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Course unit details:
Multimedia Design and Development

Course unit fact file
Unit code EDUC70510
Credit rating 15
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Offered by Education
Available as a free choice unit? Yes


This course unit looks at the design and development of course level multimedia materials; exploring the role such materials might play in various classroom modalities (face-to-face, self-access and online). Participants will review existing materials and explore the literature and research available in this area. They will also develop a range of skills in the development of multimedia materials making use of a variety of digital tools.


This unit aims to:

  • develop an advanced knowledge and understanding of the role of multimedia in teaching and learning;
  • provide opportunities to analyse and critically reflect on relevant research and theory in relevant subject areas and make use of it to inform the evaluation and development of multimedia materials for classroom or online environments;
  • provide the opportunity for the development of relevant skills in the development of multimedia learning materials.

Teaching and learning methods

This course unit is taught using a variety of different tools. For face-to-face (onsite) students in Manchester there are 10 x 2 hour teaching sessions mixing together the input and discussion of ideas as well as practical skills based sessions. There is a Blackboard space for discussion outside of the class and a linked wiki with accompanying materials. For distance learners, there is a set of input texts, videos and forum tasks which support the students through the learning process. These are accessed via Blackboard.

Learning Hours:



Hours allocated

Direct teaching input


Private study


Directed reading


Materials development




Total hours



Knowledge and understanding

On completion of this unit successful participants will be able to:

  • Reflect critically on the choice of development tools and methods of delivery for the materials;
  • Situate the material within the broader context of research on multimedia and the role of technology in education and society.

Intellectual skills

  • Critically evaluate web-based teaching and learning according to principles established from an understanding of relevant research and theory;
  • Demonstrate the application of advanced knowledge and understanding of relevant research and theory to the design of multimedia materials.

Practical skills

  • Design effective multimedia materials and/or evaluate multimedia materials for an education context specified by the participants;
  • Select, or create and make use of appropriate digital media.

Transferable skills and personal qualities

On successful completion of this course unit, participants should have developed:

  • Enhanced skills in academic literacies including academic presentation, information processing (on- and offline) and online networking;
  • Enhanced skills in designing and developing multimedia;
  • Enhanced skills in using information and communication technologies (ICT);
  • Enhanced skills in interpersonal and intercultural communication;
  • Autonomy and enhanced metacognitive strategies with regard to study skills and further professional development

Assessment methods


Assessment task

Word Length or Equivalent

Weighting within unit

Option A

A critical  evaluation of selected multimedia materials (with reference to appropriate literature) and accompanying rationale for the (adapted) use of these multimedia materials for a particular  teaching/training/learning context

Min 3,200

Max 4,500


Option B

Creation of multimedia learning materials for a particular teaching/training/learning context with an accompanying rationale (with reference to appropriate literature) for the design and  use of these materials in that context

Min 2,000

Max 3,000



Feedback methods


Recommended reading


**Mayer, EE. (2009). Multimedia Learning- Second Edition. Cambridge: Cambridge University Press.


Clark, R. C. and Mayer, E.E. (2003). The Cambridge handbook of multimedia learning. Cambridge: Cambridge University Press.


Neto, F. M., de Souza, R., & Gomes, A. S. (2016). Handbook of Research on 3-D Virtual Environments and Hypermedia for Ubiquitous Learning (pp. 1-673). Hershey, PA: IGI Global.


** This book  is  drawn on significantly  in this course unit



Journal of Computer Assisted Learning, System, the British Journal of Educational Technology, Computers and Education, Language Learning and Technology, the Australasian Journal of Educational Technology, Educational Technology Research and Development, Canadian Journal of Learning and Technology, Tech Trends, Innovate.



Teaching staff

Staff member Role
Susan Brown Unit coordinator

Additional notes

Pre-requisite for this unit is a good understanding of the design of educational courseware either gathered through experience or by taking the course unit EDUC70220 Evaluation and Design of Educational Courseware. A good level of ICT proficiency either on PC or Mac.

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