BSc Management (Marketing)

This course unit will provide students with knowledge of entrepreneurship and the different phases of entrepreneurship and new business venturing (i.e. the start-up phase, the growth phase and the maturity phase). Students will analyse the determinants of high-growth entrepreneurship and entrepreneurial success in the three phases of entrepreneurship. These determinants include traits and motivations of entrepreneurs, business models and business plans, risk management, the role of finance, growth strategies, alliances and joint ventures, corporate entrepreneurship and mergers and acquisitions.

Students must be registered on BSc Mgt/Mgt Specialism, IM, IMABS, to enroll onto BMAN31972. For 2018/19, this is also available to MLBM students.

Students must be registered on BSc Mgt/Mgt Specialism, IM, IMABS and MLBM to enrol onto BMAN31972.

 

 

The aims of this final year course unit are to expose students to practical examples and theories that explain the role of entrepreneurship in societies and market economies. We aim to provide students with a solid understanding of what makes entrepreneurs successful. The literature on entrepreneurship will be combined with case studies and practical examples to enhance students’ understanding of entrepreneurship.
Students will have to collect their own empirical material on a company in the three different stages of entrepreneurship by using databases such as Factiva, ThomsonOne, Amadeus and Statista (available in the UoM library), as well as other sources. They will have to write a group report in which they interpret the empirical material using theory on entrepreneurship. They will also have to write an individual report along the same lines, but on a distinct company.

• Students will develop knowledge of entrepreneurship, different types of entrepreneurs, and the role of entrepreneurship.
• They will also develop knowledge on the different phases of entrepreneurship and venturing, including the start-up phase, the growth phase and the maturity phase.
• They will also acquire knowledge of determinants of  entrepreneurial success in the different phases, including traits and motivations of entrepreneurs, business models and business plans, risk management, the role of finance, growth strategies, alliances and JVs, corporate entrepreneurship and M&As.
• Students will enhance their skills at report writing both individually and in a group context.
• They will develop data collection skills by using UoM library databases and further openly available sources of information.
• They will enhance their analytical skills by analysing the empirical material in relation to theory on entrepreneurship.

Lecture hours:  20 hours - 1 x 2hr lecture for 10 weeks
Seminar hours:  10.5 hours - 7 x 1.5hr seminar for 7 weeks
Computer lab hours: 1.5 hours - 1 x 1.5hr seminar for 1 week
Q&A sessions before report submission:  1.5 hours during one of the seminars
Total contact hours:  32 hours
Private study:  168 hours
Total study hours: 200 hours split between lectures, seminars, computer lab, self-study, data collection and preparation for classes and coursework.
 

Informal Contact Methods
Contact by email and during office hours

Group report (40%) of 4000 words, excluding appendices, and applying the 10% rule. The group report may include peer assessment. Individual report (60%) of 2000 words, excluding appendices, and applying the 10% rule.

 

 

• Informal advice, discussion and feedback during lectures, seminars and office hours.
• Responses to questions and requests for feedback from students by email.
• Specific course related feedback sessions, including feedback on assignments.
• Generic feedback posted on Blackboard regarding overall course work performance.

Burns, P. (2016). Entrepreneurship and Small Business. Palgrave Macmillan, 4th edition, ISBN-13: 978-1137430359.

Laasch, O., Ye, X, & Zhou, H. (2021). Chapter 13: Entrepreneuring in Laasch, O. (2nd edition) Principles of Management: Practicing Ethics, Responsibility, Sustainability. London: Sage.

Further case studies will be made available on Blackboard.
 

 

Programme Restrictions: Students must be registered on BSc Mgt/Mgt Specialism, IM, IMABS or MLBM programme.

For Academic Year 2022/23

Updated: March 2022

Approved by: March UG Committee