Bachelor of Science (BSc)

BSc Fashion Buying and Merchandising

Become a successful fashion buyer by combining creativity and trend-spotting with data analysis, business theory and textile science.

  • Duration: 3 years or 4 years
  • Year of entry: 2025
  • UCAS course code: 6G49 / Institution code: M20
  • Key features:
  • Study abroad
  • Industrial experience
  • Scholarships available
  • Field trips
  • Accredited course

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Fees and funding

Fees

Tuition fees for home students commencing their studies in September 2025 will be £9,535 per annum (subject to Parliamentary approval). Tuition fees for international students will be £38,000 per annum. For general information please see the undergraduate finance pages.

Policy on additional costs

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

Scholarships/sponsorships

The University of Manchester is committed to attracting and supporting the very best students. We have a focus on nurturing talent and ability and we want to make sure that you have the opportunity to study here, regardless of your financial circumstances. For information about scholarships and bursaries please visit our undergraduate student finance pages and our the Department funding pages .

Course unit details:
Fashion Marketing

Course unit fact file
Unit code MATS11402
Credit rating 20
Unit level Level 4
Teaching period(s) Semester 2
Available as a free choice unit? No

Overview

fashion marketing with focus on the unique aspects of fashion marketing and the structure of the market and sector.

Aims

This unit provides an introduction to the principles of fashion marketing providing a foundation of understanding. The unit will introduce students to the concept of The unit aims to:

  • Develop an appreciation and understanding of fashion marketing through the examination of the micro and macro market analysis.
     
  • Develop understanding of the importance of the identification and segmentation of the consumer in fashion marketing.
     
  • Introduce the theory of fashion marketing with particular emphasis on the marketing mix (the 4Ps).

 

Learning outcomes

A greater depth of the learning outcomes are covered in the following sections:

  • Knowledge and understanding
  • Intellectual skills
  • Practical skills
  • Transferable skills and personal qualities

 

Teaching and learning methods

This unit will make use of a variety of learning and teaching processes including lectures, discussions, group activities and independent study. Blackboard will be used to present lecture notes, guided reading, articles, and other information. Blackboard may also be utilised for assessment using Turnitin.

 

Knowledge and understanding

Students will be able to:

  • Describe and discuss the fashion marketing mix and
     
  • Recognise the importance of the role of the consumer in fashion marketing.
     
  • Describe the fashion market in terms of its structure and environment.

Intellectual skills

  • Identify and describe key fashion marketing theories

Practical skills

  • Locate and relate key industry reports and data relating to the fashion market 

Transferable skills and personal qualities

  • Arrange material and data from a variety of sources to a professional standard 

Assessment methods

Method Weight
Written exam 50%
Report 50%

Feedback methods

Feedback given both orally and written.

 

Recommended reading

Academic References

Core:

Jackson, T. and Shaw, D. (2009). Mastering Fashion Marketing. Basingstoke, UK: Palgrave Macmillan.

Essential:

Kotler, P. and Armstrong, G. (2018). Principles of marketing. Seventeenth edition. Hoboken: Pearson Higher Education.

Recommended reading:

Lea Greenwood, G. (2012). Fashion Marketing Communications. John Wiley and Sons.
Posner, H. (2011). Marketing fashion. London: Laurence King.

Recommended Academic Journal:

Journal of Fashion Marketing and Management (search journal homepage for the most recent academic papers in the field)

Industry sources:

Business of Fashion (www.businessoffashion.com)
Drapers (access via library website)
Mintel (access via library website)

 

Study hours

Scheduled activity hours
Lectures 22
Independent study hours
Independent study 178

Teaching staff

Staff member Role
Fiona Velez-Colby Unit coordinator

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