Bachelor of Arts (BA)

BA Creative and Cultural Industries

An interdisciplinary study of a range of creative and cultural industries, and how they function from theoretical perspectives to practice.
  • Duration: 3 years
  • Year of entry: 2025
  • UCAS course code: W900 / Institution code: M20

Full entry requirementsHow to apply

Course description

The Creative and Cultural Industries (CCIs) course offers a deep and captivating journey. It delves into the performing and visual arts. It explores the lively worlds of music, film, fashion, TV, gaming, and publishing. It equips students with the expertise to excel in leadership roles, drive strategic initiatives, influence policies, and promote entrepreneurship within the realm of creative and cultural sectors.

In the first year, you'll learn the basics of cultural production. You'll do this by exploring different industries and strategies. In the second year, you will develop critical thinking skills and tailor your studies by choosing specialised topics of interest. In the final year, you can either do a research project or a practical project. In addition to the core modules, you can pick extra ones from across the School of Arts, Languages, and Cultures. This will let you explore subjects such as sustainability, leadership, and business.

You will also have chances to gain industry experience. You will do this through a long placement in your third year. Both the host organisation and your academic mentor will oversee the placement.

Please note: Effective from September 2026 this course will be known as BA (Hons) Cultural and Creative Media Industries , however, existing students and students who start their studies in September 2025 will be given the option to retain the existing course title or transfer onto the new title. Student intake from September 2026 will apply to the new proposed title, and students for 2026 entry will graduate with this.

Aims

If you aspire to have a leadership career in the cultural and creative industries such as music, theatre, fashion, and publishing, or in policymaking for these sectors, this course will help you to develop a critical understanding of the industries from a national and international perspective.

By enrolling on this course in Manchester, one of the UK's most important cultural hotspots, students will have the opportunity to benefit from its cultural infrastructure, MediaCityUK, the award-winning Whitworth Art Gallery and HOME, to name just a few.

Special features

Manchester: a creative city

Manchester is one of the world's great creative cities. It is the birthplace for many key cultural touchpoints across literature, music, cinema, and sport, to name a few. Our course is designed to give students access to a range of business and organisations within the creative and cultural industries. With organisations such as the BBC and ITV as well as major music and theatrical venues, you will be at the centre of a global cultural hotspot.

Placements

We focus on work integrated learning throughout the course. This includes group and individual work projects. It also includes placement opportunities at some of the country's top creative organisations.

Experts in the classroom

In the course, a range of practitioners and creatives from various industries will give guest lectures. These will focus on a variety of matters across the creative and cultural industries.

Teaching and learning

Students will learn through a mixture of lectures, seminars, and tutorials, spending approximately 12 hours a week in study sessions.For every hour of university study, you will be expected to complete a further 2-3 hours of independent study.

The individual study component could be spent reading, producing written or creative work, and revising for examinations.

Coursework and assessment

Assessment formats will vary according to course unit specification and will include written examinations, presentations, coursework including research or data collection alongside undertaking a dissertation project in your final year.

Course content for year 1

In your first year, you'll learn about historical and contemporary issues in creative and cultural industries. You'll understand the micro and macro impact of money, politics, and society within the industry. You will also analyse how creative and cultural organisations operate and how individuals work within them, both globally and in different areas of the industry.

You will cover three mandatory modules:

  • Culture as Industry
  • Creative Work 1: from artisans and bohemians to the creative and knowledge economics
  • Researching the Creative Industries: data, ethics and policy

Several optional modules are also available.

Course units for year 1

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Culture as Industry CCMI10011 20 Mandatory
Creative work 1: From artisans and bohemians to the creative and knowledge economies CCMI10022 20 Mandatory
Researching the creative industries: Data, ethics, and policy CCMI10031 20 Mandatory
Arts and Socio-economic Development SALC10402 20 Mandatory
Decoding Inequality: Reimagining Digital Culture DIGI10031 20 Optional
Digital Activism DIGI10062 20 Optional
The Art of Film DRAM10031 20 Optional
Art Spaces HART10051 20 Optional
Exploring Enterprise MCEL10001 10 Optional
Entrepreneurial Skills MCEL10002 10 Optional
Music and Its Contexts MUSC10512 20 Optional
Displaying 10 of 11 course units for year 1

Course content for year 2

In your second year of study, you'll learn about how creative and cultural industries operate from a business perspective. You'll use research to gain a deep understanding of their strategies and entrepreneurial practices. This will include insights into product development, making money from creative work, starting your own creative business, and working as a freelancer in these industries.

With this knowledge, you'll become skilled at identifying and explaining complex legal and ethical issues related to using digital technologies, managing intellectual property and copyright, and monetising creative content. You'll also explore issues concerning fairness and equality in the creative field.

You will cover three mandatory modules:

  • Creative Economies and Global Development
  • Marketing, Audiences and Consumption in CCIs
  • Creative Work 2: managing creative ideas, creative products and creative enterprises

Several optional modules are also available.

Course units for year 2

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Creative Economies and Development CCMI20011 20 Mandatory
Marketing, audiences, and consumption in CCIs CCMI20021 20 Mandatory
Creative Work 2: Managing creative ideas, creative products and creative enterprises CCMI20032 20 Mandatory
Feminist and Queer Perspectives on Digital Media DIGI20052 20 Optional
Race and Digital Technology DIGI20071 20 Optional
Screen, Culture and Society DRAM20041 20 Optional
Social Acts: Applied Theatre and Socially Engaged Arts Practice DRAM21272 20 Optional
Art in Theory HART20431 20 Optional
Music Cultures of the World MUSC20721 20 Optional
Introduction to Participatory Music MUSC20802 20 Optional
Archiving Culture SALC20032 20 Optional
Arts and the City: People, Power, and Protest SALC21152 20 Optional
Developing an Entrepreneurial Mindset UCIL21331 10 Optional
Entrepreneur: Innovator and Risk-Taker UCIL24002 10 Optional
Displaying 10 of 14 course units for year 2

Course content for year 3

This optional year lets students apply what they've learned in class. They can work in Manchester's creative scene, gain practical experience, and develop important skills like time management.

Course units for year 3

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Dissertation CCMI30100 40 Mandatory
Understanding Creative Work in Practice CCMI30110 40 Mandatory
Commercialising play: video and online gaming in theory and practice CCMI30122 20 Optional
Global Cultural and Creative Industries CCMI30402 220 Optional
Enterprise Strategy and Marketing MCEL30051 10 Optional
Developing Business Ideas MCEL30111 10 Optional

Course content for year 4

In your final year, you'll use everything you've learned and practiced so far to work on group and solo projects in real-world situations. You'll assess how government rules affect creative and cultural industries, especially in areas like city improvement, regional and national growth, local and global markets, productivity, and people's well-being.

The course culminates in a written Dissertation. The Dissertation is your individual research, expressing your own views, analyses and enthusiasms, and the end result comprises your unique contribution to the field of creative and cultural industries studies. You will also be ready for a job in the creative industries.

You will cover two mandatory modules:

  • Dissertation
  • Understanding Creative Work in Practice

Several optional modules are also available.

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: dass@manchester.ac.uk