MSc International Fashion Retailing

Year of entry: 2024

Course unit details:
International Fashion Retail

Course unit fact file
Unit code MATS61431
Credit rating 20
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 1
Available as a free choice unit? No


This programme unit aims to provide an understanding of international fashion retailing strategies, using research and evidence from the literature and international fashion retailer case studies.


This unit explores the challenges facing international retail managers and considers strategic options available such as market entry method and other drivers of growth.

Learning outcomes

A greater depth of the learning outcomes will be covered in the following sections:

  • Knowledge and understanding
  • Intellectual skills
  • Practical skills
  • Transferable skills and personal qualities

Teaching and learning methods

This unit makes use of a variety of learning and teaching processes including: lectures, problem based learning, practical sessions; case studies, and discussions. Blackboard will be used to present lecture notes and supporting materials for the unit. The lectures with develop the theoretical subject knowledge, whilst the case studies and discussions will evaluate the importance and application of techniques, with practical sessions visualising these findings. Blackboard may also be utilised for assessment using Turnitin.

Knowledge and understanding

  • Evaluate in-depth and advanced resources pertaining to the theoretical and practical understanding of their subject, discipline, or profession in an international context
  • Demonstrate professional and academic responsibility, integrity and ethical considerations in an international context

Intellectual skills

  • Demonstrate high level cognitive skills of critical thinking, analysis and synthesis
  • Synthesise ideas and knowledge pertaining to fashion marketing and evaluate a range of options to create solutions

Practical skills

  • Find, evaluate, synthesise and use information from a variety of sources
  • Express complex ideas and argument coherently in appropriate formats

Transferable skills and personal qualities

  • Communicate complex business ideas in cogent reports
  • Time management and project management skills

Assessment methods

Method Weight
Written exam 50%
Written assignment (inc essay) 50%

Feedback methods

Written and verbal.

Recommended reading

Alexander, N., Doherty, A.M., Carpenter, J.M., Moore, M.,  (2010) "Consumer receptiveness to international retail market entry", International Journal of Retail & Distribution Management, Vol. 38 Iss: 3, pp.160 – 172.

Borghini, S., Diamond, N. Kozinets, R., McGrath, M.,  Muñiz, AM., Sherry Jr., J.F.,  “Why are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place”. Journal of Retailing, 85 (3) (2009), pp. 363–375

Dolbec, P.Y., & Chebat, J.C., (2013), ‘The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity’, Journal of retailing, volume 89, issue 4, PP460-466

Gripsrud G., and Benito, G.R.G.  (2005), “Internationalization in retailing: modeling the pattern of foreign market entry”, Journal of Business Research, Vol. 58 Iss. 12, pp. 1672-1680.

Teaching staff

Staff member Role
Delia Vazquez Unit coordinator

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