MSc International Fashion Retailing

The primary aim of this unit is to prepare students for the dissertation part of the degree by considering the research process and by providing students with an in-depth understanding of qualitative and quantitative methods including the limitations and pitfalls of different methods.

To provide students with an introduction to the process of research in the international fashion business area and an understanding of how research relates to their academic discipline and industry practice. Further, provide knowledge of the ways of collecting marketing research data and an application of the principles, applicability, limitations and pitfalls of the various techniques.

A greater depth of the learning outcomes will be covered in the following sections:

• Knowledge and understanding
• Intellectual skills
• Practical skills
• Transferable skills and personal qualities

This unit makes use of a variety of learning and teaching processes including: lectures, problem based learning, practical sessions; case studies, and discussions. Blackboard will be used to present lecture notes and supporting materials for the unit. The lectures with develop the theoretical subject knowledge, whilst the case studies and discussions will evaluate the importance and application of techniques, with practical sessions visualising these findings. Blackboard may also be utilised for assessment using Turnitin.

• Evaluate in-depth and advanced resources pertaining to the theoretical and practical understanding of their research subject, discipline, or profession in an international context
• Demonstrate professional and academic responsibility, integrity and ethical considerations of research strategy and practices in an international context

• Demonstrate high-level cognitive skills of critical thinking, analysis and synthesis of relevant literature, primary or secondary data.

• Find, evaluate, synthesise and use information from a variety of sources to meet research aims and objectives
• Express complex research ideas and argument effectively and coherently in written formats

• Implement independent research strategies to support continued professional development as a self-directed learner

Written and verbal

• Saunders, M.N.K., Lewis, P. and Thornhill, A. (2019). Research methods for business students. Eighth edition. Harlow, United Kingdom: Pearson Education Limited.
   
• Malhotra, N.K., Nunan, D. and Birks, D.F. (2017). Marketing research¿: an applied approach . Fifth edition. Harlow, UK: Pearson Education Limited.
   
• Collis, J. and Hussey, R. (2014). Business research¿: a practical guide for undergraduate & postgraduate students.