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MSc International Fashion Marketing / Course details

Year of entry: 2022

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Course description

The International Fashion Marketing programme is one of three MSc Fashion Business programmes. Depending on your career aspirations and personal interests, we recommend that you also consider our MSc in International Fashion Retailing and our MSc in International Fashion Retailing (Entrepreneurship and Innovation). International Fashion Marketing is a good option if you are interested in advertising, promotions, brand management and any other aspect of marketing. In contrast, International Fashion Retailing focuses more on retail, sales, and operations management. The further option is International Fashion Retailing (Entrepreneurship and Innovation) which is similar to International Fashion Retailing but emphasises how change and innovation can be managed within organisations and is also designed for those who wish to start their own business.  Please note: you should only apply for one of these Fashion courses.

The International Fashion Marketing master's course delves into the world of marketing theory and practice within the fashion industry. You will explore the key developments impacting on markets and consumers and issues related to the global fashion industry.

The course focuses on the international scope of fashion business, discovering and understanding new emerging trends that impact upon marketing strategy. with a focus on real world issues, such as sustainability, digital and globalisation. You will gain insight into fashion marketing from the perspective of the brand, the consumer and broader international society, helping you to develop a comprehensive understanding and insider's view of the role of fashion marketing within fashion brands. You will also develop valuable skills including team-working, leadership, negotiation and project management techniques.

This course is suitable for students from most academic backgrounds and equips graduates with the necessary management skills vital for a career in the fast-paced world of international fashion retailing.

Aims

The programme aims to:

  • Equip students with the knowledge, understanding and skills to enable them to take a leading role in the continued success of fashion businesses by addressing the challenges facing the fashion industry.

  • Understand new emerging trends that impact upon marketing strategy with focus on sustainability, digital and globalisation.

  • Develop students' capacity for critical thinking and ability to present sound, well justified arguments and solutions to complex problems, recognising the interconnected nature of fashion business practice.

  • Enable students to explore new insights in areas such as sustainable development and strategic management of fashion businesses by drawing on the world-class research, teaching and practical experience of the Department of Materials, together with our excellent links to the industry.

  • Provide an intellectually challenging and stimulating learning environment, involving both independent and collaborative online learning activities.

  • Support employability in the fashion industry, with a strong focus on developing commercial awareness and a wider understanding of global citizenship.

Teaching and learning

The course is delivered through a mix of lecturing, blended small and small group tutorials.

We use a range of teaching and learning methods, including tutorials, workshops, seminars and research projects. These are supported by an e-learning infrastructure that includes on-line feedback, lecture and lab podcasting and close academic supervision.

Find out more by visiting the  postgraduate teaching and learning  page.

Coursework and assessment

We will assess your progress using:

  • written reports
  • oral presentations
  • examinations
  • dissertation project

Course unit list

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Fashion Consumer Behaviour MATS61411 20 Mandatory
International Fashion Marketing MATS61421 20 Mandatory
Research Methods MATS61441 20 Mandatory
Contemporary Issues in Fashion and Textiles MATS61452 20 Mandatory
Fashion Marketing Communications MATS61472 20 Mandatory
Strategic Brand Management MATS61492 20 Mandatory
Dissertation MATS65000 60 Mandatory

Additional fee information

Additional fee information

If you are made an offer, in order to confirm your place you will be required to make a deposit payment of £1,000 on or before the deadline date stated in your offer letter.

We ask for the deposit as competition for places is high and there is limited availability. The deposit amount is then deducted from your tuition fees when you register on the course.

Once we receive your payment, your place on the course will be confirmed.

The deposit is non-refundable, except in the following situations:

  • You fail to meet the conditions of your offer
  • You are refused a visa or entry clearance to enter the UK
  • Your application for government funding has been unsuccessful

Evidence must be provided before a refund will be processed under any of the circumstances above.

If your offer specifies an English Language condition which you subsequently do not meet, the Admissions Team will require the official certificate of an English Language test taken after the date of the offer as evidence that you have attempted to meet your offer conditions. The English language test certificate provided with your application documents is not accepted as proof that you have attempted to meet your offer conditions as it will pre-date the offer.

If your offer specifies an academic condition, the Admissions Team will require official university documentation as evidence that you have not met the condition from the institution at which you studied.

Scholarships and bursaries

We offer a number of postgraduate taught scholarships and awards to outstanding UK and international students each year.

If you're a current or recent student at The University of Manchester and plan to start a master's course in the Faculty of Science and Engineering, you may be eligible for our Manchester Alumni Scholarship Schemes .

The University of Manchester is committed to widening participation in master's study, and allocates £300,000 in funding each year. Our Manchester Master's Bursaries are aimed at widening access to master's courses by removing barriers to postgraduate education for students from underrepresented groups.

For more information, see the Department of Materials Fees and funding page or visit the University of Manchester funding for master's courses website for more information.

If you are a sponsored student please check the requirements of your sponsorship before registering on a course. If you require further information please contact the Department. 

Facilities

Underpinning the research and teaching activities are state-of-the-art facilities which include a new dedicated CAD suite, fashion retail studio and access to textile and clothing process laboratories which include knitting and weaving facilities, multi-media and digital printing centre.

We are unique amongst UK Universities in that we have world-class facilities for manufacturing textiles, including Jacquard weaving, computerised flat-bed knitting, digital printing and nano-fibre manufacturing.

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: dass@manchester.ac.uk