MSc International Fashion Marketing / Course details

Year of entry: 2020

Course unit details:
Dissertation (IFR & IFM)

Unit code MATS65550
Credit rating 90
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Full year
Offered by Department of Materials
Available as a free choice unit? No


The unit provides the student with the opportunity to study and research in-depth an international fashion retail topic.


To provide students with an understanding of the process of research in the international fashion marketing area To provide students with experience of the research process including literature reviews and primary data collection and analysis

Learning outcomes

A greater depth of the learning outcomes will be covered in the following sections:

• Knowledge and understanding

• Intellectual skills

• Practical skills

• Transferable skills and personal qualities

Teaching and learning methods

Lectures, group tutorials (problem sessions), recommended textbooks, web resources, self- teaching worked examples, past exam papers, electronic supporting information (Blackboard).


Knowledge and understanding

Identify and define the main components of the relevant literature pertinent to the dissertation topic

Explore and critically evaluate the internal and external influences on consumer behaviour

Identify and critically evaluate assumptions identified with theories of  relevant to the dissertation topic

Apply a knowledge of the literature review and the resulting primary data analysis to commercial practice

Intellectual skills

Demonstrate skills necessary to interpret, analyse and draw conclusions from analysis of journal articles in the unit specific subject area

Communicate effectively the interpretation of, and conclusions to be drawn from, the results of analysis of unit specific literature reviews.

Practical skills

Write a cogent literature review report.

Write a cogent data analysis section

Write a cogent research implications section of the dissertation

Transferable skills and personal qualities

Solve unit problems;

Demonstrate strategic analytical  skills

Assessment methods

Method Weight
Dissertation 100%

Feedback methods

Feedback given and verbally and written.

Recommended reading


Bryman, A., & Bell, E. (2015) Business research methods, Oxford University Press, Oxford

Easterby-Smith, M., Thorpe, R. & Jackson, P. R. (2008) Management research (3rd ed.) SAGE, London

Saunders, M., Lewis, P. & Thornhill, A. (2015) Research Methods for business students, Pearson Education, New York 

Qualitative Data Analysis and Collection

Denzin, N. K. & Lincoln, Y. S. (2008) Collecting and interpreting qualitative materials (3rd ed.), SAGE, London

Denzin, N. K. & Lincoln, Y. S. (2008) Strategies of qualitative inquiry (3rd ed.) London: SAGE. Mason, J. (2002) Qualitative researching (2nd ed.) London: SAGE.

Miles, M. B., Huberman, A. M. & Saldana, J. (2013) Qualitative data analysis : a methods sourcebook (3rd ed.), SAGE, London

Quantitative Research

Field, A. P. (2009) Discovering statistics using SPSS (3rd ed.), SAGE, London

Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2009) Multivariate data analysis: A global perspective (7th ed.), Prentice Hall, Upper Saddle River, NJ

Pallant, J. (2010) SPSS survival manual: a step by step guide to data analysis using SPSS (4th ed.) McGraw-Hill, Maidenhead

Tabachnick, B. G. & Fidell, L. S. (2007) Using multivariate statistics (5th ed.), Pearson, London


Please note that supervisors will guide you towards recommended reading for your specific research topic.

Study hours

Independent study hours
Independent study 900

Teaching staff

Staff member Role
Claudia Henninger Unit coordinator

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