MSc International Fashion Marketing / Course details
Year of entry: 2019
Course unit details:
Dissertation (IFR & IFM)
|Unit level||FHEQ level 7 – master's degree or fourth year of an integrated master's degree|
|Teaching period(s)||Full year|
|Offered by||School of Materials|
|Available as a free choice unit?||No|
The unit provides the student with the opportunity to study and research in-depth an international fashion retail topic.
To provide students with an understanding of the process of research in the international fashion marketing area To provide students with experience of the research process including literature reviews and primary data collection and analysis
A greater depth of the learning outcomes will be covered in the following sections:
• Knowledge and understanding
• Intellectual skills
• Practical skills
• Transferable skills and personal qualities
Teaching and learning methods
Lectures, group tutorials (problem sessions), recommended textbooks, web resources, self- teaching worked examples, past exam papers, electronic supporting information (Blackboard).
Knowledge and understanding
Identify and define the main components of the relevant literature pertinent to the dissertation topic
Explore and critically evaluate the internal and external influences on consumer behaviour
Identify and critically evaluate assumptions identified with theories of relevant to the dissertation topic
Apply a knowledge of the literature review and the resulting primary data analysis to commercial practice
Demonstrate skills necessary to interpret, analyse and draw conclusions from analysis of journal articles in the unit specific subject area
Communicate effectively the interpretation of, and conclusions to be drawn from, the results of analysis of unit specific literature reviews.
Write a cogent literature review report.
Write a cogent data analysis section
Write a cogent research implications section of the dissertation
Transferable skills and personal qualities
Solve unit problems;
Demonstrate strategic analytical skills
Feedback given and verbally and written.
Bryman, A., & Bell, E. (2015) Business research methods, Oxford University Press, Oxford
Easterby-Smith, M., Thorpe, R. & Jackson, P. R. (2008) Management research (3rd ed.) SAGE, London
Saunders, M., Lewis, P. & Thornhill, A. (2015) Research Methods for business students, Pearson Education, New York
Qualitative Data Analysis and Collection
Denzin, N. K. & Lincoln, Y. S. (2008) Collecting and interpreting qualitative materials (3rd ed.), SAGE, London
Denzin, N. K. & Lincoln, Y. S. (2008) Strategies of qualitative inquiry (3rd ed.) London: SAGE. Mason, J. (2002) Qualitative researching (2nd ed.) London: SAGE.
Miles, M. B., Huberman, A. M. & Saldana, J. (2013) Qualitative data analysis : a methods sourcebook (3rd ed.), SAGE, London
Field, A. P. (2009) Discovering statistics using SPSS (3rd ed.), SAGE, London
Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2009) Multivariate data analysis: A global perspective (7th ed.), Prentice Hall, Upper Saddle River, NJ
Pallant, J. (2010) SPSS survival manual: a step by step guide to data analysis using SPSS (4th ed.) McGraw-Hill, Maidenhead
Tabachnick, B. G. & Fidell, L. S. (2007) Using multivariate statistics (5th ed.), Pearson, London
Please note that supervisors will guide you towards recommended reading for your specific research topic.
|Independent study hours|
|Claudia Henninger||Unit coordinator|