BA History of Art

Year of entry: 2023

Course unit details:
Global Cultural and Creative Industries

Course unit fact file
Unit code SALC30402
Credit rating 220
Unit level Level 3
Teaching period(s) Semester 2
Available as a free choice unit? Yes


This module will examine theoretical fundamentals, global paradigmatic models, and evidence-based policy analysis relating to the Global Cultural and Creative Industries (CCIs). By reviewing case studies in different countries, we will discuss representative tools, policies, and their socio-economic multidimensional impacts. Our examination of CCIs will draw on a set of techniques and innovative global strategies, which will help us analyse how evidence can shape a better understanding of impact (ex-post analysis) and policymaking (ex-ante decision making) for Global Creative Industries. The module’s social and economic analysis of CCIs will emphasise different visions and approaches found in relevant global policies. You will be introduced to pertinent theoretical lenses, and databases, to understand various layers of the socio-economic impact of different global policies for arts, technology, and digital markets innovations (from GDP and international trade to wellbeing, cultural value, and human and social development). The learning track of this module is composed of three axes: Axis i. The Cultural Economics and Global Creative Industries (4 weeks): aims to examine different theoretical elements and tools in Cultural Economics, Cultural and Creative Industries and Evidence-based policies; Axis ii. Policies for Arts and Global Creative Industries (5 weeks): an overview on the relevant

global policies for Arts and Creative industries focusing on narratives shaped by evidence, considering paradigms in the decision-making (ex-ante) as well as broader impacts (ex-post); Axis iii. Research-training on producing evidenced based policies for CCIs (2 weeks): in this axis you will create an individual portfolio of evidence-based analysis aiming at the study of a global (or sectorial) policy for CCIS, producing a multidimensional evaluation of strategy and impact.


  • Develop a relevant knowledge of the field of Cultural Economics and Global Creative Industries in its spheres of theoretical framework, policies, evidence production and context-impact evaluation.
  • Establish a critical ability to read and interpret the ecosystem of data production on the Socio-Economic impact of global policies for Arts and Creative Industries.
  • Evaluate strategic evidence relying on consistent research methodologies for primary and secondary data under the specificities of Cultural and Creative Industries Management.

Knowledge and understanding

  • Comprehension of the ecosystem of Global Creative Industries policies in the UK and the world · Demonstrate an ability to engage with contemporary debates on new strategies of accountability and evidence-based policies for arts managers, practitioners, and policymakers
  • Understand the application of the economic rationale to the arts and creative industries relying on the perspective of Economy as an applied social science, build on diverse methodologies, lenses, and multidimensional instruments.
  • Develop knowledge on analysing, comparing, and evaluating different strategies/tools to assess arts and culture impact and critically assess the measurement of impacts commonly used by arts managers and governments.

Intellectual skills

  • Gain an understanding of the global architecture of policies for Cultural and Creative Industries and how to communicate it through a written piece.
  • Apply skills and ideas learned during the course unit to interpret the role of the evidence for the policies for Arts and Creative Industries.

Practical skills

  • Communicate complex research findings through clear written and verbal articulation, supported by appropriate technological tools
  • Achieve an advanced and critically informed level of group work
  • Gain experience in decision-making based on evidence

Transferable skills and personal qualities

  • Retrieve, select, and critically evaluate information from a variety of sources, including libraries, archives, and the internet
  • Orchestrate group work in disciplinary and multi-disciplinary contexts and work constructively within a team
  • Communicate information and ideas effectively in a professional, as well as an academic, environment
  • Demonstrate independent learning ability suitable for continuing study and professional development

Assessment methods

Critical Literature Review, 50%

Essay (evidence-based policy analysis), 50%

Recommended reading

  • Banks, M.; O’Connor J. After the creative industries. International Journal of Cultural Policy, Oxfordshire, v. 15, n. 4, p. 365–373, 2009
  • Flew, Terry. The Creative Industries: Culture and Policy. Los Angeles, [Calif.] ;: SAGE, 2012.
  • Hesmondhalgh, D., Oakley, K., Lee, D., Nisbett, M. Culture, Economy and Politics. The Case of New Labour. London: Palgrave, 2015
  • Kong, Lily., and Justin. O’Connor. Creative Economies, Creative Cities: Asian-European Perspectives. Dordrecht: Springer Netherlands, 2009
  • O’Brien, Dave. Cultural Policy: Management, Value and Modernity in the Creative Industries. Abingdon, Oxon: Routledge, 2014
  • Peris-Ortiz, Marta. Cultural and Creative Industries. 1st ed. Springer International Publishing, 2019
  • Potts, J.; Cunningham, S. Four models of the creative industries. International Journal of Cultural Policy, v. 14, n. 3, p. 233–247, 2008.
  • Salvador, Elisa, Trilce Navarrete, and Andrej Srakar. Cultural Industries and the COVID-19 Pandemic : a European Focus. Abingdon, Oxon: Routledge, 2022

Teaching staff

Staff member Role
Leandro Valiati Unit coordinator

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