Bachelor of Arts (BAEcon)

BAEcon Accounting and Finance

Study the relationship between accounting, finance and the social sciences.
  • Duration: 3 or 4 years
  • Year of entry: 2025
  • UCAS course code: NN43 / Institution code: M20
  • Key features:
  • Study abroad
  • Industrial experience
  • Accredited course

Full entry requirementsHow to apply

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Fees and funding

Fees

Tuition fees for home students commencing their studies in September 2025 will be £9,535 per annum (subject to Parliamentary approval). Tuition fees for international students will be £31,500 per annum. For general information please see the undergraduate finance pages.

Policy on additional costs

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

Scholarships/sponsorships

Scholarships and bursaries, including the Manchester Bursary , are available to eligible home/EU students.

Some undergraduate UK students will receive bursaries of up to £2,000 per year, in addition to the government package of maintenance grants.

You can get information and advice on student finance to help you manage your money.

Course unit details:
Market Research

Course unit fact file
Unit code SOST20042
Credit rating 10
Unit level Level 2
Teaching period(s) Semester 2
Available as a free choice unit? Yes

Overview

The aim of this course is to develop a working knowledge of the basic techniques used in contemporary market research. We focus on both public-sector and private-sector markets for various products and services. Case-study sectors include "fast fashion" and the food industry, dentistry and cinema-related products & services.

Aims

The aim of this course is to develop a working knowledge of the basic techniques used in contemporary market research. These skills include quantitative research skills, assessing validity of information, qualitative data gathering, data analysis, report writing, and using online statistical resources.

Learning outcomes

On completion of this unit successful students will know what market research is and be able to explain how it differs from marketing itself; will be able to understand and identify secondary data sources for UK markets; will know how to plan the collection of primary data (including sampling, designing questionnaires, and conducting focus-groups); will be able to implement a simple qualitative methodology (focus groups), and be able to design a simple market research process; and lastly, they will have knowledge of market research firms and related occupational niches that employ social-science researchers.

Teaching and learning methods

Lectures and tutorials.

Please note the information in scheduled activity hours are for guidance only and may change.

Assessment methods

Method Weight
Other 20%
Written exam 80%

20% Coursework

80% Exam

Feedback methods

We offer a variety of forms of feedback to students.

  • Informal verbal feedback will be given during tutorials for individual and group work. (You’ll need to contribute regularly to group discussions to make the best use of this.)
  • You also have the opportunity to meet staff in office hours - no appointment required.
  • Written feedback will be given on your assessed assignment via Turnitin.
  • Exam results are published as a grade. If you wish to discuss your exam performance with your lecturer please book an office hour slot by email.

In addition, a feedback half-day will be offered.

For information about feedback please follow this link: http://www.campus.manchester.ac.uk/tlso/map/teachinglearningassessment/assessment/sectionb-thepracticeofassessment/policyonfeedbacktostudents/.

Recommended reading

McGivern, Y. (2013, or the 2008 edition or Kindle edition) The Practice of Market Research: An Introduction, London: Financial Times/ Prentice Hall.

Study hours

Independent study hours
Independent study 76.5

Teaching staff

Staff member Role
Jacqueline Carter Unit coordinator

Additional notes

Scheduled activity hours 23.5 hour

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